Supporting education, training and strategic communications in Greater China
Serge Dumont is Vice Chairman and Chairman Asia Pacific of Omnicom Group Inc., a leading global advertising and marketing communications services company.
Mr. Dumont has been instrumental in extending Omnicom’s footprint in Asia-Pacific, through successful acquisitions and organic growth in the region.
He has also helped Omnicom form strategic partnerships focused on talent development. These include alliances with Tsinghua and Fudan Universities in Beijing and Shanghai, and with the China Europe International Business School (CEIBS), which runs Asia’s top MBA program.
A Public Relations pioneer in China
A French citizen, Mr. Dumont began his international career in Taiwan, where he identified an opportunity to provide strategic consultancy to Western companies seeking to enter Mainland China.
At age 25, in 1985 he moved to Beijing and founded Interasia, China’s first joint-venture public relations consultancy. It acquired a roster of Fortune 500 clients and the company became the market leader. In 1993, Mr. Dumont sold the business to Edelman, a global public relations consultancy, which appointed him Group Executive Vice President and President Asia. He served on Edelman’s global board until 1998.
Government advisory work
Mr. Dumont is frequently retained to advise governments and multilateral organisations. Prior to joining Omnicom, he held a number of senior advisory roles.
During the SARS epidemic in 2003, in an unprecedented move at that time, he was appointed by the Beijing Municipal Government and the World Health Organisation to lead a team of crisis management experts. He has also been a Foreign Trade Advisor to the French Government since 2003.
About Omnicom
Omnicom Group Inc. (NYSE: OMC) is a leading global advertising and marketing communications services company.
Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.
As a strategic holding company, Omnicom manages a portfolio of market leaders:
- global advertising agency networks BBDO, DDB and TBWA
- numerous leading national advertising agencies
- a global network of more than 175 marketing services companies
- Omnicom Media Group, which includes two of the world’s premier full-service providers of media planning and buying services
Omnicom companies offer services in over 30 marketing communications disciplines across more than 200 strategic brand platforms.