Serge Dumont is Vice Chairman of Omnicom Group Inc.(NYSE: OMC) and Chairman of Omnicom Asia Pacific. One of his key responsibilities is managing the Greater China business unit, developing strategies and building relationships to expand Omnicom’s operational footprint in one of the world’s most important markets.
Omnicom in Greater China has grown from several hundred employees in 2006 to more than 10,000 including associates today, with 40+ agencies.
For the 12 months ending 31 December 2014, Omnicom’s worldwide revenues were US $15.31 billion, and revenues in Asia Pacific were US $1.60 billion. At the end of 2014, Omnicom employed approximately 74,000 people worldwide.
He has also helped Omnicom form strategic partnerships focused on talent development in rapidly expanding emerging markets. These include alliances with Tsinghua and Fudan Universities in Beijing and Shanghai, and with the China Europe International Business School (CEIBS), which runs one of Asia’s top MBA programs.
A Marketing Communications pioneer in Asia
A French citizen, Mr. Dumont began his international career in Taiwan, where he identified an opportunity to provide strategic consultancy to Western companies seeking to enter Mainland China.
At age 25, in 1985 he moved to Beijing and founded Interasia, China’s first joint-venture communications consultancy. It acquired a roster of Fortune 500 clients and the company became the market leader. In 1993, Mr. Dumont sold the business to Edelman, a leading global public relations consultancy, which appointed him Group Executive Vice President and President Asia. He served on Edelman’s global board until 1997.
He has specialised in supporting Asian companies globalize especially in developed markets. He has also advised many leading brands from multinational companies on their strategies in challenging emerging markets.
Government advisory work
Mr. Dumont is frequently retained to advise governments and multilateral aid organisations. Over the course of his career, he has held a number of senior advisory roles.
During the SARS epidemic in 2003, in an unprecedented move at that time, he was jointly appointed by both the Beijing Municipal Government and the World Health Organisation to lead a team of crisis management experts. He has also been a Foreign Trade Advisor to the French Government since 2003.
Omnicom Group Inc. (NYSE: OMC) is a leading global advertising and marketing communications services company.
Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries. At the end of 2013, Omnicom employed approximately 71,800 people worldwide.
As a strategic holding company, Omnicom manages a portfolio of market leaders:
- global advertising agency networks BBDO, DDB and TBWA
- numerous leading national advertising agencies
- a global network of more than 175 marketing services companies
- Omnicom Media Group, which includes two of the world’s premier full-service providers of media planning and buying services
Omnicom companies offer services in over 30 marketing communications disciplines across more than 200 strategic brand platforms.